Tools

Critical, observational, quantitative and analytic thinking are required for design layouts and rendering. If the executor is merely following a sketch, script or instructions (as may be supplied by an art director) they are not usually considered the author. The layout is produced using external traditional or digital image editing tools. Selecting the appropriate tools for each project is critical in how the project will be perceived by its audience.

In the mid 1980s, the arrival of desktop publishing and graphic art software applications introduced a generation of designers to computer image manipulation and creation that had previously been manually executed. Computer graphic design enabled designers to instantly see the effects of layout or typographic, and to simulate the effects of traditional media without requiring a lot of space. However, traditional tools such as pencils or markers are often used to develop ideas even when computers are used for finalization. Indeed, a designer or art director may well hand sketch numerous concepts as part of the creative process. Some of these sketches may even be shown to a client for early stage approval, before moving on to develop the idea further using a computer and graphic design software tools.

Computers are generally considered to be an indispensable tool used in the graphic design industry. Computers and software applications are generally seen, by creative professionals, as more effective production tools than traditional methods. However, some designers continue to use manual and traditional tools for production, such as Milton Glaser.

New ideas can come by way of experimenting with tools and methods. Some designers explore ideas using pencil and paper to avoid creating within the limits of whatever computer fonts, clipart, stock photos, or rendering filters (e.g. Kai's Power Tools) are available on any particular configuration. Others use many different mark-making tools and resources from computers to sticks and mud as a means of inspiring creativity. One of the key features of graphic design is that it makes a tool out of appropriate image selection in order to convey meaning

Skills

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design.

Visual arts
Before any graphic elements may be applied to a design, the graphic elements must be originated by means of visual art skills. These graphics are often (but not always) developed by a graphic designer. Visual arts include works which are primarily visual in nature using anything from traditional media, to photography or computer generated art. Graphic design principles may be applied to each graphic art element individually as well as to the final composition.

Typography
Typography is the art, craft and techniques of type design, modifying type glyphs, and arranging type. Type glyphs (characters) are created and modified using a variety of illustration techniques. The arrangement of type is the selection of typefaces, point size, line length, leading (line spacing) and letter spacing.

Typography is performed by typesetters, compositors, typographers, graphic artists, art directors, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.

Page layout
Page layout is the part of graphic design that deals in the arrangement and style treatment of elements (content) on a page. Beginning from early illuminated pages in hand-copied books of the Middle Ages and proceeding down to intricate modern magazine and catalog layouts, proper page design has long been a consideration in printed material. With print media, elements usually consist of type (text), images (pictures), and occasionally place-holder graphics for elements that are not printed with ink such as die/laser cutting, foil stamping or blind embossing.


Interface design
Graphic designers are often involved in interface design, such as web design and software design when end user interactivity is a design consideration of the layout or interface. Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with software developers and web developers to create both the look and feel of a web site or software application and enhance the interactive experience of the user or web site visitor.

Printmaking
Printmaking is the process of making artworks by printing on paper and other materials or surfaces. Except in the case of monotyping, the process is capable of producing multiples of the same piece, which is called a print. Each piece is not a copy but an original since it is not a reproduction of another work of art and is technically known as an impression. Painting or drawing, on the other hand, create a unique original piece of artwork. Prints are created from a single original surface, known technically as a matrix. Common types of matrices include: plates of metal, usually copper or zinc for engraving or etching; stone, used for lithography; blocks of wood for woodcuts, linoleum for linocuts and fabric plates for screen-printing. But there are many other kinds, discussed below. Works printed from a single plate create an edition, in modern times usually each signed and numbered to form a limited edition. Prints may also be published in book form, as artist's books. A single print could be the product of one or multiple techniques.

Chromatics
Chromatics is the field of how eyes perceive color and how to explain and organize those colors in the printer and on the monitor. The Retina in the eye is covered by two light-sensitive receptors that are named rods and cones. Rods are sensitive to light, but not sensitive to color. Cones are the opposite of rods. They are less sensitive to light, but color can be perceived.

Applications

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge. Readability is enhanced by improving the visual presentation of text.

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity, and the terms are often used interchangeably.

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

Graphic design is applied in the entertainment industry in decoration, scenery, and visual story telling. Other examples of design for entertainment purposes include novels, comic books, opening credits and closing credits in film, and programs and props on stage. This could also include artwork used for t-shirts and other items screenprinted for sale.

From scientific journals to news reporting, the presentation of opinion and facts is often improved with graphics and thoughtful compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film documentaries may use graphic design to inform and entertain. With the advent of the web, information designers with experience in interactive tools such as Adobe Flash are increasingly being used to illustrate the background to news stories.
 
From Wikipedia, the free encyclopedia

Computers and the creative process

Computers and the creative process

There is some debate whether computers enhance the creative process of graphic design. Rapid production from the computer allows many designers to explore multiple ideas quickly with more detail than what could be achieved by traditional hand-rendering or paste-up on paper, moving the designer through the creative process more quickly. However, being faced with limitless choices does not help isolate the best design solution and can lead to designers endlessly iterating without a clear design outcome.A graphic designer may use sketches to explore multiple or complex ideas quickly without the potential distractions of technical difficulties from software malfunctions or learning the software.[citation needed] Hand rendered comps are often used to get approval of an idea execution before investing time to produce finished visuals on a computer or in paste-up. The same thumbnail sketches or rough drafts on paper may be used to rapidly refine and produce the idea on the computer in a hybrid process. This hybrid process is especially useful in logo design where a software learning curve may detract from a creative thought process. The traditional-design/computer-production hybrid process may be used for freeing one's creativity in page layout or image development as well. Traditional graphic designers may employ computer-savvy production artists to produce their ideas from sketches, without needing to learn the computer skills themselves. However, this practice is less utilized since the advent of desktop publishing and its integration with most graphic design courses.

From Wikipedia, the free encyclopedia

Graphic Design

Graphic Design

The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combine symbols, images and/or words to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include magazines, advertisements, product packaging and web design. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design especially when using pre-existing materials or diverse elements.

From Wikipedia, the free encyclopedia

What Is Design..???

What Is Design..???

Design as a Shared Activity 

The nature of design is equally as complex as that of technology. Archer wrote that:

“Design is that area of human experience, skill and knowledge which is concerned with man’s ability to mould his environment to suit his material and spiritual needs.” 1

Design is essentially a rational, logical, sequential process intended to solve problems or, as Jones put it:

“initiate change in man-made things” 2

For the term “design process,” we can also read “problem-solving process”, which in all but its abstract forms works by consultation and consensus. The process begins with the identification and analysis of a problem or need and proceeds through a structured sequence in which information is researched and ideas explored and evaluated until the optimum solution to the problem or need is devised.

Yet, design has not always been a rational process; up until the Great War design was often a chaotic affair in that consultation and consensus were barely evident. Design was not a total process. The work of participants in the process was often compartmentalised, each having little if any input in matters which fell outside the boundaries of their specific expertise. Thus, participants explored their ideas unilaterally, with one or another participant, through virtue of their “expertise”, imposing constraints upon all others. In this way, the craftsman has a veto on matters to do with skill or availability of materials, the engineer had a veto on technological considerations, and the patron alone could impose considerations of taste and finance.

During the inter-war years the Bauhaus movement attempted to knit the design process into a coherent whole in that students were encouraged to study design in a way that was both total and detailed. That is, designers were expected to balance all the considerations that came to bear upon the design of particular artefacts, systems and environments. In this way, though, design quickly evolved into a closed activity - an activity in which all but the designers themselves has little if any valid input to make on questions of materials, taste . . . and so on. Designers came to exist within a social bubble, consulting no-one but other designers. The result was that many designs conceived particularly during the immediate post-Second World War period did little to satisfy the needs of users. Such designs were exemplified by the disastrous housing policies adopted by many local authorities in the UK who built residential tower block after residential tower block. These were essentially realisations of dreamy design concepts rather than solutions to the social, cultural and environmental needs of the local populations.

Recent years have marked a sharp reaction against the design movement, which has perhaps been personified by Prince Charles and has crusade against architectural “carbuncles”. Likewise, individuals within society have sought to express their own tastes, their own individuality, personal style and personal self-image through what they use and purchase. Thus it is that design is not an activity solely for engineers and designers but is a shared activity between those who design artefacts, systems and environments, those who make them and those who use them.

Refernces:
1. Archer, B (1973) “The Need for Design Education.” Royal College of Art
2. Jones, J.C. (1970) “Design Methods and Technology: Seeds of Human Futures”

MySoul....

Realy My SoUL Of The Dark..

My soul is dark

so many lies
told
by too many
people.

My soul is dark
what is happiness...
what is the truth?
What is life about?

My soul is dark
emptiness is so deep
NO ONE CAN FILL...
the years
of pain
When happiness
left.

My soul is dark
WHO can hold this
sad and lonely
child?

My soul is Dark,
So many people
told so many
LIES

Can my soul ever be light?
Can my soul ever be alright?
Can my soul take flight?

When my soul is so dark
empty and black
what does it mean
for it to be
white?

Why does my soul continue to be dark?
Inside it shines white
bright...

BUT

The lies that have been told
cover my soul
like a casket
where
happiness
dies.
leaving my soul surrounded
by blackness
by a void
by emptiness...

My soul is dark.